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There is no need for the main characters of the novel to live in compliance with worn-out moral norms and ways of behavior.

A contemporary society is a society of consumers and current communication implies nothing more than commentaries to the actions of other individuals. There is nothing, but individuals, who are technologically savvy and rigorous. In other words, Coupland appeals for freedom and independence of the contemporaries. Xers and their essenceĪ tendency of escape from the strict bonds of the society is one of the most crucial issues of the novel. Moreover, it is argued that Generation X is a future prospect of the future social development of the contemporaries in technologically savvy world, freed from social bounds. This claim of the author plays an important role in the modern globalized, internationally blurred context. Moreover, Coupland claims that the Canadian dimension of literature does not present a blur of regional and national identity. Generation X is positioned by Coupland as a distracted youth, free of moral stereotypes and prejudices.

It means that the American society is open for changes and innovations, unlike the Canadian society, which rejected the book at first. The American society approved the novel at once, signifying its readiness to blur borders and shift accents. Modern society is technological savvy and bureaucratic one. Generation X is a controversial and promising novel by Douglas Coupland about the future prospects.